Larme Kei is a semi new fashion that started in 2012 with a magazine called Larme.
Larme is a magazine that showcases different brands and models that are the Larme style.
The Larme Kei style is more of a girly fashion that follows what is popular currently in Japan,
this means basically going with trends among cute or regular fashion and adapting it to the style.
While this is very smart, it also makes it one of the more toned down fashions in Japan.
Currently, I think Larme is sorta girly and whimsical. It also...
